Flower is one of the loveliest objects on the earth. A single flower is a reason of a million smiles and happiness. In India, flower serves a very intimate association with people of different cultures and religion.
Flower is one of the loveliest objects on the earth. A single flower is a reason of a million smiles and happiness. In India, flower serves a very intimate association with people of different cultures and religion. Some flowers have their particular significance when it comes to prayers and worship. And floriculture industry of India is gaining a lot of popularity across the world. Floriculture is an age old farming activities in India having massive potential for generating gainful employment among small and marginal farmers. Flowers are used in marriages, parties, cremation ceremony’s, in temples and mosques, and widely sold on special days and valentine across the world. Flower is the main ingredient of decoration and prayers which is an integral part of human daily life. Besides beauty and aesthetic values of flowers, they are important for their economic value as sale of flowers (loose as well as cut), extraction of essential oils and making of economic products like scents and gulkand which are used in production of soaps and cosmetic industry. Floriculture also has a good market in terms of nursery within the country.
Flower farming is a specialized occupation and export of flowers has a good potential to earn profit, that’s why it attracts people to floriculture. In recent years flower export has emerged as a very profitable industry and therefore, improved the export status of India. Government of India has identified floriculture as a sunrise industry. To give a boost to floriculture in the country, ICAR (Indian Council of Agricultural Research New Delhi) has upgraded All India Coordinated Research Project on Floriculture to Directorate Floricultural Research at IARI (Indian Agricultural Research, Institute New Delhi).India's total export of floriculture was Rs. 507.31 crores/ 78.73 USD Millions in 2017-18. The major importing countries were United States, Netherlands, United Kingdom, Germany, and United Arab Emirates. There are more than 300 export-oriented units in India. More than 50% of the floriculture units are based in Karnataka, Andhra Pradesh and Tamil Nadu.
To boost up the Indian floriculture export, government has launched 100% export orientated units. This unit can be set up in free trade zone unit and also provided infrastructure technique. Other steps like tax exemptions on earnings, cash assistance to exporters, liberalized exchange rate management system, duty exemption scheme etc. are launched by the government. Also, better storage and packing facilities must be provided, as flower is a delicate product which needs secure techniques for export.
Though the annual domestic demand for the flowers is growing at a rate of over 25% and international demand at around Rs.90,000 crore India’s share in international market of flowers is negligible, only 0.55%. The volume and revenue in the past three years have remained almost constant, which can be enhanced with further investment on infrastructure like warehouses and packaging facilities at different international ports in the country.